Many people underestimate at first the difficulty of writing good copy for their site. But for a lot of web development projects late delivery of copy is the main reason for project delays. This article is an inlead to an article series in which I will walk through the 10 most used page types on biotech websites (see our whitepaper on biotech web development). In each article I will explain why you would use a certain page type and give you ideas/templates that you can work from.