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How to write copy for your biotech website

Many people underestimate at first the difficulty of writing good copy for their site. But for a lot of web development projects late delivery of copy is the main reason for project delays. This article is an inlead to an article series in which I will walk through the 10 most used page types on biotech websites (see our whitepaper on biotech web development). In each article I will explain why you would use a certain page type and give you ideas/templates that you can work from.

Whitepapers

With the rise of the internet whitepapers have become a popular marketing tool for organizations. This paper is a collection of snippets from different whitepaper expert sites. It summarizes the basic concepts and gives a collection of references where the reader can learn more on the topic.

This paper was created by Wim Liekens, a student from KHM Belgium during his traineeship at Pronovix.

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